Be a Smart Shopper
Be a Smart Shopper
Do you think you are a smart shopper?
Well, you may think you are, but hold on!
There are various marketing strategies which influence your decisions.
Learning about them will make you a smarter shopper.
Hunger Marketing
Junho: What? The sale ends in two hours?
If I don’t buy the sneakers now, I will have to buy them at a higher price.
Stop, Junho!
You’re buying the sneakers just because you don’t want to miss the sale.
You’re falling for a hunger marketing strategy.
If people can buy a product only for a limited time, they often feel “hungry” for it and want to buy it.
About missing the sale, don’t worry, Junho.
You’ll soon see a similar sale again.
Viral Marketing
Yuna: That’s the hottest dress on social media now.
Lots of people are wearing it.
I have to get that dress, too!
Wait, Yuna!
You only want the dress because you saw it again and again on social media.
It isn’t just you.
There are a lot of people who fall for a viral marketing strategy. Why?
Information about a product can spread quickly and widely on the Internet, just like a “virus.”
If a product becomes hot on social media, people naturally want to have it.
Yuna, just remember that a popular product isn’t always right for you.
Anchoring Effect
Somi: I’m looking for a lipstick for my mom.
Woman: How about this?
Somi: Expensive! I thought I could buy a lipstick for 30 dollars.
Woman: This is also popular.
Somi: That’s better!
Hold on, Somi!
Your budget is 30 dollars, but you are buying a 40-dollar lipstick.
The 40-dollar lipstick sounds cheap only because the salesperson showed you a 50-dollar lipstick first.
This is an example of the anchoring effect.
Usually, the first piece of information becomes an “anchor” and influences the shopper’s decision.
In your case, the 50-dollar lipstick was the anchor.
Somi, don’t just rely on the first piece of information that is given to you.
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